US visitors only. People in the UK, the EU and Switzerland are never identified. Safari and iPhone visitors rarely are (Apple blocks the cookie), so expect roughly 15 to 20% of US visitors on a typical B2B site.
Add one
In the dashboard, press New lane on Lanes and pick Website (owners). Websites show in the lanes list with a Website tag. With an admin key:install_snippet. Put it in the <head> of every page, or add it with Google Tag Manager as a Custom HTML tag. It works on WordPress, Webflow, custom sites, ClickFunnels and Unbounce. On Shopify it only works in the theme code, and it doesn’t work on Wix or Google Sites. Check it with POST /api/v1/sites/V1/verify.
What it costs
Each identified person is paid from your balance at intent prices, once per billing month, however often they come back, the same as an exported lead.monthly_cap stops it at the number you choose. At the cap, when a workspace has used its monthly budget, or when your balance runs out, the site pauses until there’s room again. Raise the cap or top up to start it again straight away.
Get the people
They arrive on the site’s lane (V1, V2, …) within about 15 minutes of the visit:
visited_page and visited_at as well as the usual fields, and, when they have a LinkedIn profile, their photo and current profile (photo_url, linkedin_headline, linkedin_title, linkedin_company, linkedin_location), checked just after the visit.
With a webhook set, they’re also pushed to it as type: "visitors", so they land in your CRM without polling. Never mention the visit in your outreach.