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A check counts a lane’s audience over the current 14-day window. Every lane is checked daily, and you can run a fresh check whenever you change a lane. Checks are always free.

The funnel

A check counts people after each filter, so you can see which filter is costing you volume:
  1. Researching your keywords
  2. US headquarters
  3. Company size
  4. Industries (or your company list)
  5. Seniority
  6. Job titles
The last step is the lane’s final count. With a company list, the funnel has a company-list path and a combined path too; see Company lists.

Available now

What you can export is the final count less anyone you’ve already exported this billing period, by strength:
at_lane_strength uses the lane’s min_strength. You get these numbers from GET /api/v1/lanes, GET /api/v1/lanes/{code}, or a free export quote.
Counts come from the latest check, less people exported since. An export fills the number shown, or fewer if fewer people are really there.

Running a check

Follow progress with GET /api/v1/lanes/{code}/checks.

Samples

GET /api/v1/lanes/{code}/sample returns up to 25 example matches from the latest check: job title, company, industry, size, state, the keyword matched and intent strength. Samples have no names or contact details, and they’re free. Use them to sanity-check a lane before you export.