> ## Documentation Index
> Fetch the complete documentation index at: https://docs.intentleads.si/llms.txt
> Use this file to discover all available pages before exploring further.

# Lead fields

> Every field on a lead, in JSON and as a CSV column.

The same fields come back in the dashboard, CSV downloads, the API and MCP. CSV columns appear in this order.

## Person and company

| JSON field | CSV column | Example |
| - | - | - |
| `first_name` | First Name | Jordan |
| `last_name` | Last Name | Lee |
| `job_title` | Job Title | VP of Sales |
| `seniority` | Seniority | VP |
| `company` | Company | Example Robotics |
| `website` | Website | examplerobotics.com |
| `industry` | Industry | Industrial Machinery Manufacturing |
| `employees` | Employees | 240 |
| `city` | City | Austin |
| `state` | State | Texas |

## Contact details

| JSON field | CSV column | Example |
| - | - | - |
| `business_email` | Business Email | [jordan.lee@examplerobotics.com](mailto:jordan.lee@examplerobotics.com) |
| `email_status` | Email Status | `valid`, or another status from verification; empty when unknown |
| `mobile` | Mobile | +1 512 555 0142 |
| `mobile_on_dnc` | Mobile on DNC | Yes / No; empty when unknown |
| `direct_phone` | Direct Phone | +1 512 555 0100 |
| `company_phone` | Company Phone | +1 512 555 0199 |
| `linkedin` | LinkedIn | [https://linkedin.com/in/jordan-lee-example](https://linkedin.com/in/jordan-lee-example) |
| `company_linkedin` | Company LinkedIn | [https://linkedin.com/company/example-robotics](https://linkedin.com/company/example-robotics) |

<Warning>
  Check `mobile_on_dnc` before you call or text a mobile. Calling and texting rules are yours to follow; see the [terms](https://intentleads.si/terms).
</Warning>

## Intent

| JSON field | CSV column | Example |
| - | - | - |
| `intent_topics` | Intent Topics | outsourced SDR team |
| `intent_score` | Intent Score | 87 |
| `last_active` | Last Active | 2026-10-12 |
| `keywords_matched` | Keywords Matched | `["outsourced SDR team"]` (CSV: separated by `; `) |
| `intent_strength` | Intent Strength | `high`, `medium` or `low` |
| `first_seen` | First Seen | 2026-10-03 |

## Delivery

| JSON field | CSV column | Example |
| - | - | - |
| `lane` | Lane | L1 |
| `delivered_at` | Exported | 2026-10-14T09:16:40.000Z |
| `seen_before` | Seen Before | Yes / No: exported in an earlier billing period too |
| `suppressed` | Suppressed | Yes / No: the person asked to be removed; contact fields are empty |
| `lead_id` | Lead ID | 01a13b71-2c4d-7e8f-9a0b-1c2d3e4f5a6b |

## Formatting

* Names, titles, companies and places are capitalised for display (`John McDonald`, `VP of Sales`). Emails, URLs and domains stay lowercase.
* Empty values are `null` in JSON and empty cells in CSV.
* In CSV, booleans are `Yes` / `No`, lists are joined with `; `, and values that start with `=`, `+`, `-` or `@` are prefixed with `'` so spreadsheets don't run them as formulas. Phone numbers are left as they are.


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